Barack Obama’s Twitter Usage Breakdown

retweets by @BarackObama
retweets by @BarackObama

Barack Obama’s Twitter Breakdown

We analyzed the habits and tweets of the extremely popular Barack Obama (@BarackObama) by analyzing the data looking for trends and insights. In total we examined the last 1000 tweets between February 19, 2016 and April 15, 2019. All times in this article are in Pacific Daylight Time.

The account dates all the way back to March 2007.

This re-tweet by @BarackObama was the most popular of all the retweets

Weekly Usage

BarackObama’s top day to tweet is Friday and the most active hour is 8 a.m. For the period we examined, the busiest date was June 1, 2016, with a total of 10 tweets.

Weekday/hourly Twitter habits of @BarackObama
Weekday/hourly Twitter habits of @BarackObama

Day of week chart for @BarackObama
Day of week chart for @BarackObama

Analyzing all 1000 tweets, Barack Obama tweeted on average every 1.15 days, a fair amount. Sunday saw five percent or less of the action.

Analyzing the past 30 days prior to the most recent tweet (sent Apr 15), we can generate this chart showing Barack Obama recent tweet frequency.

@BarackObama%27s Tweet Frequency
@BarackObama’s Tweet Frequency

Most Liked and most retweeted Tweet

Tag! You’re It

Top tags used by @BarackObama were #DoYourJob (used 153 times), #ActOnClimate (used 85 times) and #SCOTUS which was detected 45 times.

@BarackObama%27s hashtag usage
@BarackObama’s hashtag usage

Be a leader, not a follower

Barack Obama follows 5000 other users. Barack Obama has an incredible amount of followers (105,705,771 and counting). The most retweeted user was @ObamaWhiteHouse (45 times).

Retweets by @BarackObama
Retweets by @BarackObama

Pure Speculation

This is where we surrender to speculation about @BarackObama. Just for fun.

  • We did not detect any cases where a tag was spelled using different casing (Upper and lower case). We tentatively conclude that @BarackObama is very careful when using tags.
  • Assuming each tweet takes 30 seconds to type and send on average, then we can calculate the time spent tweeting over a one-month period is 13 minutes (30 seconds times 30 days times 0.87 tweets per day). If we furthermore assume that before the actual tweet takes place, two minutes of thought are spent in thoughtful deliberation about how to phrase it and possibly finding an image, then the total amount of time monthly spent tweeting and preparing the tweets is 1 hour, 5 minutes.
  • Most tweets were sent during the workdays (90 percent), Monday to Friday, and just 9.80 percent on weekends. This account is most likely used for work.


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